Wix vs Durable: which costs less?
For one year on your own domain with annual billing, Wix is cheaper (Wix Light $204 vs Durable Launch $264). For an online store over one year, only Wix has a priced plan (Core $348).
Last checked 2026-10-18 on the official pages.
Cheapest plan of each, by scenario
Domain registration not counted. Totals over the years in the scenario.
| Scenario | Wix | Durable | Cheaper |
|---|---|---|---|
| Own domain, annual billing, 1 year | Light $204 | Launch $264 | Wix by $60 |
| Own domain, annual billing, 3 years | Light $612 | Launch $792 | Wix by $180 |
| Online store, annual billing, 1 year | Core $348 | no store plan shown | — |
| Online store, annual billing, 3 years | Core $1,044 | no store plan shown | — |
| Own domain, monthly billing, 1 year | no monthly price shown | Launch $300 | — |
Your own numbers · Wix pricing · Durable pricing
Visit Wix (official pricing page) ↗
Visit Durable (official pricing page) ↗
Wix plans
| Plan | Billed monthly | Billed annually (per month) | Online store | Own domain | Notes |
|---|---|---|---|---|---|
| Free | free | free | not shown | no | Wix-branded site; no custom domain |
| Light | not shown | $17/mo ($204/yr) | not shown | yes | 2 GB storage; the plan card lists no online payments |
| Core | not shown | $29/mo ($348/yr) | yes | yes | Basic eCommerce, 50 GB storage |
| Business | not shown | $39/mo ($468/yr) | yes | yes | Standard eCommerce, 100 GB storage |
| Business Elite | not shown | $159/mo ($1,908/yr) | yes | yes | Advanced eCommerce, unlimited storage |
Durable plans
| Plan | Billed monthly | Billed annually (per month) | Online store | Own domain | Notes |
|---|---|---|---|---|---|
| Free | free | free | no | no | *.durable.site subdomain, 300 AI credits total, 10 CRM customers |
| Launch | $25/mo | $22/mo ($264/yr) | no | yes | Custom domain: connect yours or register one free, up to $20 value. Durable says it is not designed specifically for e-commerce |
| Grow | $49/mo | $41/mo ($492/yr) | no | yes | Custom domain credit up to $40; unlimited team members. Not designed specifically for e-commerce |
Totals are subscription cost only, before tax: the first-term price in year 1 and the renewal price afterwards where the vendor's page shows both, otherwise the listed price every year. Annual billing uses the per-month price shown for yearly billing × 12. Domain registration is not counted here (the calculator lets you add your own price). “Online store” counts only plans whose page shows a store. not shown = the official page shows no price for that billing option, so the plan is left out. Ties are broken by name. Affiliate status is never used.
Frequently asked questions
Is Wix cheaper than Durable?
For one year on your own domain with annual billing, Wix is cheaper (Wix Light $204 vs Durable Launch $264). For an online store over one year, only Wix has a priced plan (Core $348).
Which is cheaper over three years, Wix or Durable?
Over three years on your own domain with annual billing, Wix is cheaper (Wix Light $612 vs Durable Launch $792).
Do Wix and Durable support an online store?
Online store plans on the official pages: Wix.
Do Wix or Durable have a free plan?
Wix: yes (14-day money-back guarantee on paid plans). Durable: yes (free plan, no time limit).