Shopify vs Durable: which costs less?
For one year on your own domain with annual billing, Durable is cheaper (Durable Launch $264 vs Shopify Basic $348). For an online store over one year, only Shopify has a priced plan (Basic $348).
Last checked 2026-10-18 on the official pages.
Cheapest plan of each, by scenario
Domain registration not counted. Totals over the years in the scenario.
| Scenario | Shopify | Durable | Cheaper |
|---|---|---|---|
| Own domain, annual billing, 1 year | Basic $348 | Launch $264 | Durable by $84 |
| Own domain, annual billing, 3 years | Basic $1,044 | Launch $792 | Durable by $252 |
| Online store, annual billing, 1 year | Basic $348 | no store plan shown | — |
| Online store, annual billing, 3 years | Basic $1,044 | no store plan shown | — |
| Own domain, monthly billing, 1 year | no monthly price shown | Launch $300 | — |
Your own numbers · Shopify pricing · Durable pricing
Visit Shopify (official pricing page) ↗
Visit Durable (official pricing page) ↗
Shopify plans
| Plan | Billed monthly | Billed annually (per month) | Online store | Own domain | Notes |
|---|---|---|---|---|---|
| Starter | pending | pending | not shown | not shown | Not available to new stores (Shopify help center); price pending |
| Basic | not shown | $29/mo ($348/yr) | yes | yes | Annual price read from the pricing page's embedded USD data; monthly USD price not shown to us |
| Grow | pending | pending | yes | yes | USD price not visible from our location |
| Advanced | pending | pending | yes | yes | USD price not visible from our location |
Durable plans
| Plan | Billed monthly | Billed annually (per month) | Online store | Own domain | Notes |
|---|---|---|---|---|---|
| Free | free | free | no | no | *.durable.site subdomain, 300 AI credits total, 10 CRM customers |
| Launch | $25/mo | $22/mo ($264/yr) | no | yes | Custom domain: connect yours or register one free, up to $20 value. Durable says it is not designed specifically for e-commerce |
| Grow | $49/mo | $41/mo ($492/yr) | no | yes | Custom domain credit up to $40; unlimited team members. Not designed specifically for e-commerce |
Totals are subscription cost only, before tax: the first-term price in year 1 and the renewal price afterwards where the vendor's page shows both, otherwise the listed price every year. Annual billing uses the per-month price shown for yearly billing × 12. Domain registration is not counted here (the calculator lets you add your own price). “Online store” counts only plans whose page shows a store. not shown = the official page shows no price for that billing option, so the plan is left out. Ties are broken by name. Affiliate status is never used.
Frequently asked questions
Is Shopify cheaper than Durable?
For one year on your own domain with annual billing, Durable is cheaper (Durable Launch $264 vs Shopify Basic $348). For an online store over one year, only Shopify has a priced plan (Basic $348).
Which is cheaper over three years, Shopify or Durable?
Over three years on your own domain with annual billing, Durable is cheaper (Durable Launch $792 vs Shopify Basic $1,044).
Do Shopify and Durable support an online store?
Online store plans on the official pages: Shopify.
Do Shopify or Durable have a free plan?
Shopify: no (3-day free trial, then a low first-months price). Durable: yes (free plan, no time limit).